November 13, 2025 | Thursday

18:30

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19:30

SeloVerde: applied science for state-level traceability solutions and access to demanding markets

SeloVerde is an official platform developed by the Federal University of Minas Gerais (UFMG) to support environmental compliance and traceability. Based on the Science (2020) article “Rotten apples of Brazil’s agribusiness”, it advances government-led efforts to eliminate illegal deforestation from supply chains.

The Government of Pará pioneered its adoption, followed by Minas Gerais, Espírito Santo, and Acre, which already operate their systems. Tocantins and Maranhão are implementing key components, while Mato Grosso do Sul will announce at COP30 the start of its platform with EU support.

During the event, FAO’s Global Technical Recognition will be presented to SeloVerde, confirming it as an international best practice in sustainable agricultural production.

Leading Institute

  • COP30 Science Comitte

Speakers
Eduardo Riedel, Governor of Mato Grosso do Sul
Marília Carvalho de Melo, Secretary of Environment and Sustainable Development, State of Minas Gerais
Leonardo Cunha Monteiro, General-Director of the Institute of Agricultural and Forestry Defense of Espírito Santo
Leonardo das Neves Carvalho, Secretary of Environment, State of Acre
Divaldo Rezende, Secretary of Environment, State of Tocantins
Representative from the Government of Maranhão
Cassio Alves Pereira, Secretary of Family Farming, State of Pará.

Moderator and speaker
Raoni Rajão (UFMG)